Generating backlinks is one of the most crucial search engine optimization strategies to rank higher in search engine result pages.
Backlinks redirect users back to other web resources, so they send positive signals to search engines to rank a particular website.
Whether you are managing a personal website, blog, eCommerce store, or a client website, the backlinks have a crucial role in determining search engine visibility and organic growth of website traffic.
Search engine marketing and digital advertisers aspire to get more backlinks for their website to be able to generate more profit from online resources.
Among all the off-page techniques like social media, blog commenting, directory submissions, question-answers, search engine submissions, email blasters, the blog commenting is one of my favorite ways.
Because through blog commenting, I not only get a backlink but also establish a rapport and initiate a relationship with fellow website owners in my niche.
Let’s have a brief overview of what is blog commenting.
What is Blog Commenting?
Blog commenting is a technique of generating backlinks to a website from commenting on other people’s blogs.
It is a legitimate way of creating a backlink by writing a genuine comment about a particular post on other websites.
In the blog commenting, the backlink is either provided with the name of the commentator or URL mentioned in the content.
Does Blog Commenting Still Work in 2020?
Like most of the search engine optimization activities, many SEO pundits and practitioners believe that blog commenting is over and are no longer relevant.
Many people believe that commenting on other people’s websites can be just a source of generating engagement and pass nominal SEO value.
The SEO value of a backlink is determined by the impact of that particular backlink on search engines’ decision to rank that specific website.
Even though some blogs may provide a do-follow backlink in the comments, many people believe that search engines no longer consider blog comments as a signal of authority to other websites.
But in my experience, blog commenting still works in 2020. However, the type of blog commenting that has been practiced so far is dramatically evolved.
Previously blog commenting was heavily practiced to create backlinks, but it resulted in spamming others’ blogs by merely sharing the URL of the page.
Now website owners, bloggers, and digital marketers have to write a genuine and legitimate comment regarding the context of that particular blog post; otherwise, that comment would be considered spam.
Now, along with getting a backlink, blog commenting takes a more philanthropic approach. It is leveraged to initiate digital conversation and relationships with other people in the industry.
With the help of comments, improving the value of the blog post is the ultimate goal to get the maximum benefit from the activity.
With the help of blog commenting, you also get a chance to directly interact with the author on the public platform where there are other readers and industry experts who would also read your comment. So, you get a chance to share your point-of-view with the mass.
When it comes to determining whether comment improves the ranking of the website, Matthew Woodward has published a case study on his renowned blog where he has generated high PR blog comments for 4 weeks and observed the changes on the rank of the landing page.
How to Find Websites for Blog Commenting?
- They Should be Relevant to Your Niche
Relevancy plays a vital role in successful blog commenting activities.
Find out relevant websites of your niche and comment on their articles.
If you have a website that focuses on gardening and you are commenting on the article, ‘how to do pushups’, then your comment would not only be irrelevant but considered as spam.
This type of mistake will also affect the reputation of your website. So, be mindful of where you comment.
To find websites, try below search queries in Google:
- “Your Niche” + “Add Comments”
- “Your Niche” + “Comments”
- “Your Niche” + “Write Comments”
These queries will give a list of websites that accepts comments on their blog.
- Popular In Your Niche
Make sure that the website where you are commenting is popular in your niche. By popular, I mean that you must observe that your targeted readers are also engaging and sharing those articles.
You can also evaluate the popularity of a website by its social media following.
Mostly, if a website is not popular, then your comment would be not able to give you desired results because seldom people are reading that blog.
- Check the Trust Flow
Trust Flow is a metric that determines how trustworthy a link or a website is.
This particular metric is developed by Majestic SEO, which is a renowned SEO tool.
Trust Flow is calculated out of 100 and shows how to trustworthy a page is depending on the number of links pointing to it, and the number of links it leads to other resources.
The higher the trust flow, the batter it is. I comment only on those blogs which have 30+ trust flow.
- Check Website’s Traffic
Remember that your comment on others’ blogs should be read and generate productive engagement for that particular blog post.
For that, you must check whether the website has the right amount of traffic.
Because only after people read your comment, they would respond to it or get connected to you.
So, you want to ensure that the website has decent monthly organic traffic.
I use SimilarWeb.com to check monthly traffic. I comment on websites with more than 5,000 traffic shown in SimilarWeb.
- Focus on Alexa Rank
Alexa Rank is also a trustworthy website metric to determine its popularity and credibility of a website.
You must target a website with a good Alexa Ranking, and based on your campaign, and you can set the benchmark.
I usually avoid websites that have Alexa Rank of more than 30,000, period.
- High-authority Websites
Authority of the websites is also crucial to evaluate its overall search engine optimization activity and its future in particular.
To determine authority, I use Moz’s metrics of DA and PA, which are known as the Domain Authority and the Page Authority, respectively.
DA covers the website overall, and PA is for a particular page of the website.
I usually don’t comment on the blogs, which are DA<30.
Remember Below Points Before Commenting
- Write Relevant Comment
Make sure that you are publishing relevant comments to the blog post.
Even if the website is your niche, you cannot write random words in the comments.
People also share generic appreciation like — ‘nice post,’ ‘enjoyed reading it,’ and so on.
You will have to write something relevant to the context of the blog post and ensure that your comment adds value.
If you can do that, your comment would not only get approved, because the author would love it, but might go viral online.
- Don’t Add Simply a URL as the Comment
As already discussed, never ever write comments that look like spam.
Also, sometimes people who you are underconfident to write something in English or don’t have writing skills, simply append a random link of their website URL preceded by the famous phrase — “Nice post.”
As already said, this is the spam, and you should definitely avoid that style. This type of comment would not only get rejected but ruin the reputation of your website in your niche.
Add a link to your comments only if it adds value to the blog post, and you think that your URL is relevant to the point-of-view you are trying to share through your comment.
How to Get Your Comment Approved
Website administrators also take care of who is commenting on their blogs.
Even if you write insightful comments backed by claims, but if you are using the wrong approach of commenting, then your comment might be rejected.
Therefore, it is vital to ensure that you are taking care of the necessary steps of improving the chance of your comment getting approved.
- Use Gravatar
Gravatar, which is owned by WordPress.com, is providing a platform for creating unique identification for bloggers and website administrators.
Websites use a system where you can comment on something and provide an email address that is linked to your Gravatar account, and the authors can easily verify your identity.
Therefore, it is vital to create a Gravatar account if you haven’t.
- Don’t Use a Fake Email Address
An email address is mandatory when you comment on a blog.
So, while commenting, make sure that your email address does not sound or look spammy.
The email addresses of renowned email service providers like Yahoo, Gmail, Outlook, etc. would work.
- Use Your Full Name
Make sure that you are leaving no stone unturned to publish your comment on high authority, relevant and quality websites.
These websites will ensure that a genuine person is commenting on the articles.
In this case, if you are just putting your first name or last name while commenting, then your comment request might not be approved.
So, always use full name while commenting on your website. If your name goes with your email address, then it is even better.
Here is the list of blog commenting sites
Feel free to drop your thoughts in the comments below about blog commenting websites and ideas discussed in this post.
I hope this blog has added value and I can’t wait to hear from you, drop your comments below.